75% of users never scroll past the first page of search results, and over 97% never scroll past the second.
According to Search Engine Journal
Among U.S. adults that have searched someone online, nearly half (42%) have searched someone before doing business with them, and 45% have found something that made them decide NOT to do business.
According to Harris Institute
Using Branding to Increase Sales
The percentage of business generated… began to increase, hitting a high of 90 percent…
According to Kauffman Foundation
To the victor go the spoils: top rankings on major search engines that can skyrocket a business's revenue into the stratosphere.
According to Entreprenuer.com
According to the Content Marketing Institute, 70% of people would rather learn about a company via an article than an ad.
Harvard Business Review, July 1, 2014
90% of consumers find relevance to be a major factor in creating interest in content marketing.
According to an Interactive Advertising Bureau study
60% of consumers are more open to content when it tells a story rather than selling a product.
According to Marketing Land
89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
According to Likeable Media